+ + + 2023-2025
Rawsome is a family of products produced by the Cultured Food Company. Their range is based on artisanal, raw, fermented and gut-friendly foods made with natural ingredients. Their products are aimed at foodies men and women, aged between 30 and 50, who pay attention to their health and budget.
The problem: Rawsome needed an impactful design that would stand out on a busy shelf and communicate the brand’s artisanal and playful qualities, while avoiding a cluttered, cheap look.
The solution: I designed the label on a black background, varying only the main graphic colour by flavour to ensure adaptability across the full range.
I then represented the ingredients with subtle illustrations that add movement and naturalness to the composition.
The product benefits and description are illustrated on the sides of the label through a playful typographic mix, which becomes a visual element itself.
Product Line Design
****This project contains stock images sourced from Freepik.com
“Top class work! It has been a pleasure working with this designer. Communication was always quick and clear, and I enjoyed working together. Delighted with the final design.”
Hayley Milthorpe – CEO @ The Cultured Food Company