+ + + 2023-2025
Rawsome is a family of products produced by the Cultured Food Company. Their range is based on artisanal, raw, fermented and gut-friendly foods made with natural ingredients. Their products are aimed at foodies people who pay attention to their health and budget.
The problem: Rawsome needed an impactful design that could stand out on a busy shelf and communicate the artisanal and playful characteristics of the brand, without appearing cluttered or cheap.
The solution: To ensure adaptability across the full range, I designed the label on a black background, varying only the graphics’ colour by flavour. The ingredients are represented through subtle illustrations, while the product benefits and description are illustrated on the sides of the label through a playful typographic mix, becoming a visual element itself.
Product Line Design
****This project contains stock images sourced from Freepik.com
