EVERY BRAND HAS A STORY.
I GIVE IT FORM.

+ + +

HOW I SHAPE BRANDS

I’m a designer specialised in branding and packaging.
After graduating, I built my experience working internationally, eventually leading creative projects for Formula 1 events.

Today, I work with small and medium-sized businesses worldwide. I take the time to understand the full picture behind each brand and shape clear, effective strategies, transforming stories into cohesive visual identities built to last.

Every brand is a story, and my role is to give it form.

DISCOVERY

Clarity comes first.
I analyse your business, market, and audience to build a strong strategic foundation.

DEFINE

Meaning gives direction.
I shape your brand’s purpose, positioning, and core message into a meaningful narrative.

SHAPE

Strategy becomes visual.
I design a cohesive visual system that expresses your brand clearly and consistently.

LAUNCH

Your brand comes to life.
I guide the rollout of your new identity to ensure a confident and coherent market entry.

PROFESSIONAL DESIGN SERVICES

+ + + From A to Z

+ + + Since 2017

I support brands at different stages of their journey: whether you’re starting from scratch, refining an existing identity, or launching a new product. My work combines strategic design thinking with hands-on design to deliver solutions that work in the real world.

BRANDING

Brand Strategy, Positioning & Storytelling + + + Logo & Visual Identity Design + + + Brand Books & Styleguides + + + Product Design + + + Digital & Printed Branded Content

PRINT

Packaging + + + Label + + + Postcard + + + Brochure + + + Flyer + + + Poster + + + Signage + + + Illustrations + + + Roll-up Banner + + + Stationery + + + Menu + + + Promotional Items + + + Magazine Ads

DIGITAL

Website Design + + + Landing Page + + + Newsletter + + + Email Signature + + + Web Banner + + + Social Media Content + + + 2D and 3D Logo Animation + + + Animated Presentation & Marketing Promotion

PORTFOLIOS

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FORMULA 1 PROJECTS

``Make The Spectacle More Spectacular``
Seasons 2018 and 2019

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BRANDING

``Thinking about design is hard, but not thinking about it can be disastrous.`` ―Ralph Caplan

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HAPPY CLIENTS

Francesca ha realizzato le animazioni grafiche per il pubblico trasmesse sui maxischermi dell’Autodromo di Monza durante il weekend del Formula 1 Gran Premio d’Italia. Ci siamo conosciuti qualche giorno prima della gara, con pochissimo tempo a disposizione per terminare il lavoro e alcune complicazioni logistiche da risolvere. Francesca si è subito adoperata per produrre quanto richiesto, impegnandosi anche oltre le sue dirette competenze per soddisfare appieno le nostre esigenze. L’incarico è stato portato a termine puntualmente.

 

**** Davide Casati **** COMMUNICATION COORDINATOR @ FIA F1

“And the Academy Award for Best Graphic Designer Goes too… FRANCESCA BIAGINI with 1990 DESIGN!” – And the audience rises to their feet and gives her a standing ovation!
If you are reading this and wondering if this is the right person to hire for your next design project, consider yourself lucky that you’ve found her. I don’t have enough words to describe the wonderful experience we had working with Francesca. With minimal direction, she takes your ideas and makes them better than what you were thinking of. Basically, she makes your dreams become a reality. She has truly Mastered her craft. A+ and a million thanks Francesca! And so patient through the whole process. Just wow!
Sincerely, Juan Gonzalez – On behalf of Skinny Gum.

 

**** Juan Gonzalez **** Founder & CEO @ The Power of Sales

1990_design is so great! We have worked with them again and again…we are addicted to their wonderful service, professionalism, responsiveness and creativity. They always go above and beyond and never fail to deliver on-time and spot on.

 

**** James Smith **** Managing Director @ Gladiator Energy

A top designer. She is reliable, very creative, which is important for my projects, and delivers excellent designs. In my case, it was a book that sold very well thanks to the designs.

 

**** Christian Fischer **** Ceo & Founder @ Christian Fischer Games

It was wonderful to work with Francesca. She is a great designer – professional, patient and very easy to talk to. I love the result of her work. She suggested the packing according to my briefing and helped me to make my really brief idea more substantial. I deeply recommend to work with her.

 

**** Sabrina Rudnik **** CEO @ Werunia GmbH

We absolutely loved working with 1990_design. Creative, hard working, quick responses and receptive to feedback no matter how tedious.

 

**** Matthew Jenney **** CEO @ Be-One Organics

Extreamly ratified with the outcome. This is the second design we had done together and I plan to continue working with 1990_design’s for the rest of our products. Highly Recommended!

 

**** John Kramer **** CEO @ CannaRefined CBD

Consistently amazing, has 3x our sales with nothing else changed but switching to her designers vs the previous designer. Great to work with 1990_design as always. Her turn around time is simply unmatched with anyone else I’ve worked with. You can’t go wrong picking this designer. I would and have recommended her to my own friends and family.

 

**** Anthony Amico **** CEO @ AZALLA CBD

There is NO OTHER DESIGNER I would work with after the experiences with 1990_design. I can WHOLEHEARTEDLY RECOMMEND HER.

 

**** Leon Williams-Boock **** Head of Sales @ GOLDEN TRILOGIE

Francesca possède 3 qualités importantes qui selon moi lui permettent d’exceller dans son travail de graphiste : La créativité, la résistance au stress et le talent. Ayant travaillé avec elle sur énormément de dossier dans l’urgence, Francesca à toujours pu produire les bons contenus, avec des designs simple et élégants. Je referais appel à elle sans aucune hésitation si j’ai besoin d’un travail graphique de qualité.

 

**** Jonathan Verheyden **** DIGITAL EXPERTS & SENIOR COMMUNICATION MANAGER @ BNP Paribas Fortis

Francesca c’est un personne très professionnel et qui connaît très bien son travail et sourtout elle sais écouter et suivre à chaque étape son clients. Je la conseille vivement à tous les professionnels qui aimeront mettre en évidence la propre image. Provare per credere Merci Francesca.

 

**** Enrico Xillo **** Real Estate Agent @ RE/MAX SELECT