+ + + 2024-2025
Gladiator Energy is a brand focused on clean energy drinks made without sugar, calories and preservatives. Their target comprises mainly males with an active lifestyle who are looking for products that can give them a boost without side effects.
The problem: The energy drink market is highly competitive, and Gladiator Energy needed a design that could instantly communicate the brand essence and its unique selling points.
The solution: I started by giving emphasis to the logo because it clearly describes the «warrior» nature of the brand. To create a tactile experience, I applied a slashed texture created as knockouts on the aluminium of the can. These allow the colour and reflections of the actual can to emerge and make the texture perceptible to the touch, like real scars.
Logo Restyling + Product Line Design
