+ + + 2024-2025
Gladiator Energy is a brand focused on clean energy drinks made without sugar, calories, or preservatives. Their target audience mainly comprises active males looking for products that give them a boost without side effects.
The problem: Nowadays, the energy drink market is highly competitive, and Gladiator Energy needed a design that could instantly communicate the brand essence and the unique selling points that differentiate it from competitors.
The solution: I started by giving strong emphasis to the logo, as it reflects the brand’s “warrior” identity. I then positioned the product benefits at the top of the can for immediate visibility and differentiated each flavour using bold, saturated colours. The tactile experience can make a real difference in purchase decisions, so I created a rough, slashed texture as knockouts on the aluminium, allowing the metal to show through and creating reflections and a texture you can actually feel, like real scars.
After the first print run, the client needed to update some ingredients and remove two flavours from the product line. I also proposed a few tweaks, enhancing the silver outline around the flavour name and introducing gradients instead of flat colours to elevate the overall look.
Beyond the can design itself, I also developed the 12-pack tray, the packaging for the 15-pack box, and created product renderings for the website to ensure a consistent visual experience across both physical and digital touchpoints.
Logo Restyling + Product Line Design
“1990_design is so great! We have worked with them again and again…we are addicted to their wonderful service, professionalism, responsiveness and creativity. They always go above and beyond and never fail to deliver on-time and spot on.”
James Smith – Managing Director @ Gladiator Energy