COPPER COMPASS

Copper Compass is a Maryland distillery producing handcrafted spirits that combine traditional distillation techniques with ingredients, influences and inspiration gathered from around the world. Their mission is to create memorable experiences through unique spirits, blending heritage, craftsmanship and exploration in every bottle. Their primary target audience is high-income Black women aged 20–39 who appreciate premium products, quality ingredients and distinctive brand stories.

The problem: Copper Compass needed a design that would stand out on crowded shelves while communicating the brand’s premium positioning and adventurous spirit. The packaging had to appeal to a modern audience looking for high-quality craft spirits, while also reflecting the brand’s unique combination of tradition, global influences and personal discovery, embodied by the tagline “Your Spirit, Your Journey.”

The solution: I created a minimalist and elegant label designed to inspire confidence in both the product quality and the brand itself, using the gear motif from the logo as a distinctive decorative element throughout the range.

The premium and contemporary aesthetic is reinforced by a metallic finish applied across the entire label, helping the bottles attract attention and differentiate themselves from the more common use of gold foil. Hot foil stamping and embossing were reserved exclusively for the special editions, Gold Rum and Whiskey, giving them an extra layer of exclusivity.

The project initially started with the design of the Platinum Rum label. Following its success, April, the client, asked me to develop the complete product line, including four core spirit labels, three special editions, four mini-bottle labels, a distillery menu, magazine advertisements, a trifold brochure, vouchers, and billboard campaigns.

Product Line Design + 7 Tent cards + 1 Gift Card + 1 Magazine Ad + 2 Billoboard + 1 Menu

****This project contains stock images sourced from Freepik.com