Despite the myths you may have heard, print is big, print is green and print is here to stay. If you are a business owner or marketer, print is an effective and important tool you should never forget.

We’ve all heard the saying “print is dead,” but this is simply untrue. Print is still an effective, widely used form of marketing and will continue to be so for years to come, and there are many reasons why.

PRINT IS PORTABLE AND TANGIBLE

Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received.  “Out of sight is out of mind.” Print materials give your customers something that is solid and lasts longer.

PRINT SOLIDIFIES YOUR BRAND

Marketers know the significance of having a well recognized brand, and printed publications and other branded materials are an excellent way to establish and solidifies your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition.

PRINT HELPS YOU REACH YOUR TARGET MARKET

The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.

PRINT IS MORE ENGAGING

Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spend 43 minutes reading a magazine.

LESS PRINT, IS MORE FOR YOU

With more companies taking their marketing efforts online, the old has become new again as print media becomes the new trend.  Customers’ and prospects’ email inboxes are overflowing with unsolicited ads and non-worthy news, most of which is largely ignored. With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic marketing initiatives.

Making Print Say More

Having more than one way to market your business solidifies your brand and establishes brand recognition. The more you allow your brand to be seen, the more recognizable it becomes.

Some of the biggest players in print advertising are doing some amazing things by integrating technology into their print ads. Integrating your digital and print marketing makes your marketing campaigns stronger, more important and more resilient.

Here are 3 ways you can make your print media materials more interactive:

1. QR Codes. A great way to draw your target market to a webpage or a website to learn more about your product or services. QR codes are easy to use and can be customized to fit your needs and your company branding.
2. Infographics. Statistics and graphs can be dull, but formatting them as an infographic allows you to reach your target audience in visually appealing and memorable way. Include a digital copy of your infographic online so that it can be shared by your customers and prospects.
3. Social Media. Include your social media icons and tags in your printed materials to take the conversation online. Post engaging content online that reinforces your printed message.

Whether you’re designing a large magazine publication or your next direct mail piece, 1990_Design understand the importance of your upcoming project and have the experience and expertise to make your campaign memorable. Want you to make sure that your business has the most effective visual identity and presence possible?  While some businesses may benefit from the use of flyer or brochure design, some may require only business cards. The goal is to determine what will work best for your unique business needs, and to make recommendations that will help your business grow. Call today.