With Sport-Creative, as project manager, I had the great opportunity to work for the F1’s Wayfinding in most of the F1 Grand Prix 2018 and 2019. We had to realized designs located in the Fanzone and around the circuit. Also we realized videos in and out of the circuit.
There is some of the works we made for F1. From the concept, to the design, to the final print product.
During the United States’ Grand Prix 2018 I was in charge of the Wayfinding’s signage.
After studying the circuit and following the F1’s guidelines, I was able to realize 20 panels to be distributed in the most importants areas of the circuit.
From the study of the circuit, to the study of the brand, to sending it to the production.
For the year 2019 we changed the design. Now we use an irregular shape who rember an arrow. Actually we have 25 decisions signs double side and also a special set for the Fanzone. This new design is really appreciated from visitors and from the F1.
25 DECISION SIGN: Base 121cm x 304cm. Double sided / To be placed at key pedestrian corridors throughout the circuit. Local Languages + English
Among the production of flags, one of the most appreciated and reused was been the Drivers Portals an immersive portal, along the Fanzone or the circuit, that portray the 20 F1’s drivers.
Once provided the photos I took care of the supervising of the design, print and installation.
For the year 2018 we had only one set of this flags, for the year 2019 the F1 asked one more set because the visitors find that very impactful.
DRIVERS PORTALS: 2 sets (10 PORTALS = 1 set)
During the United States’ Grand Prix 2018 I was in charge of the Wayfinding’s signage.
After studying the circuit and following the F1’s guidelines, I was able to realize 20 panels to be distributed in the most importants areas of the circuit.
From the study of the circuit, to the study of the brand, to sending it to the production.
For the year 2019 we changed the design. Now we use an irregular shape who rember an arrow. Actually we have 25 decisions signs double side and also a special set for the Fanzone. This new design is really appreciated from visitors and from the F1.
10 ORIENTATION SIGNS: 4m x 3m X 2m (4 sides: app + map + app + map)
One of the most successful decoration are the Drivers Totems.
These are 10 totems that portray the drivers with which fans love taking pictures. 4 sides, 2 reserved for drivers, one for the “fanzone” design and the last one for advertising the F1 app.
I was instructed to organize the realization of the design and assure the final print file.
For the year 2019 we updated the design of the Drivers’ Totem.
10 DRIVERS TOTEMS: 2m x 3m x 2m (4 sides: Driver + App + Driver + Map)
