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QUICK VIEW ABOUT ME AND THIS PROJECT
For 2 years with Sport-Creative we focused our core business on the collaboration in official Formula 1 events.
I Managed the creative team responsible in proposing and creating material for F1 Fan Zone, Paddock, F1 Stores and the related sponsors, taking care of every aspect: from creative side to development of the graphic project, from the press to the choice of the placement.
STUDIO DIRECTOR
I managed a team of 8 professionals in my office and 2 other teams in Antwerp and Trieste. As Studio Director, I had the direct responsibility for the success of the various projects and deadlines.
During the day, in addition to the owner of the company, I was constantly in contact with the different members of the Formula 1 management and the sponsors managers. My job was to understand the need and make proposals in line with what is required by delegating a task to each team member and constantly following their work.
After approval, we take care of developing the project in high resolution, with attention to detail, then preparing it for printing.
GRAPHIC DESIGNER
In addition to the role of manager, I maintained a high productivity also in the role of designer.
In addition to the dealing of the creative development, I managed the processing of the mockups to propose and the graphic realization of the approved projects.
Furthermore, all the works was checked by me before to be sending to printing.
The goal was to create graphic innovations. We succeded to break throught the wall of the standards that were in Formula 1 events imposing ourselves as an important reality in the organization of one of the biggest sporting events in the world.
TRIPS
My team members and I was constantly present at every Grand Prix.
Our task was to be with our account manager to help him to esplate our proposals to Formula 1 management and sponsors for the next Grand Prix and to work together with the team of workers in the correct placement of our products within circuit, Paddock and Fan Zone areas.
For us that was also a great opportunity to see realized the projects we have worked to.
Client: Formula 1
Date: Season 2018 and 2019
With Sport-Creative, as project manager, I had the great opportunity to work for the F1’s Wayfinding in most of the F1 Grand Prix 2018 and 2019.
We had to realized designs located in the Fanzone and around the circuit.
Also we realized videos in and out of the circuit.
In this section you can find some of the works we made for, from the concept, to design, to the final print file.
This is an awesome project that allowed at the visitors to have a nice memories of the events.
The request was made to us for the Barcelona Grand Prix 2018, and it was to create material with which visitors could freely interact within the Fan Zone and make them feel inside the event. Among several proposals these was approved and, after the great appreciation from the visitors, we have been asked to reply it in all the next Grand Prix for the rest of the season 2018 and the whole season 2019.
I devloped concept, design and I assured the final print product. See some project here.
Thanks to Pimp My Brand and Sport Creative for the great opportunity to work on this amazing videos for the Formula 1.
We started making infotainments and Social Wall’s videos to be broadcast outside the circuit to entertain and inform Grand Prix visitors.
From there we had the opportunity to get our videos on the circuit, sponsoring brands like Heineken, creating Team Radio virtual animations on the circuit’s fences, decorating the Parc Ferme, the Pit Line, animating the Formula 1’s logo and creating animations for Safety Car.
Driving my team of just 8 people we managed to animate concepts, design and information in a more than brilliant and satisfying way, proposing innovative concepts in the world of Formula 1.
With Sport-Creative and V12-Trackside, as project manager, I had the great opportunity to work for the F1 Store in most of the F1 Grand Prix 2019.
We had to realized designs for the F1 Store located in the Fanzone and around the circuit.
There is some of the works we made, from the concept, to design, to the final print file.
I was in charge to manage the design and the contact between client (Puma and F1) and the suppliers.
With Sport-Creative, as project manager, I had the great opportunity to work also in some design destinated to the Paddock’s zone for most of the F1 Grand Prix 2018 and 2019.
I devloped concept, design and I assured the final print product. See some project here.
In honor of the 1000 GP of China, F1 has commissioned us to redesign the Walkaway and the Cooldown Room (respectively the corridor that the 3 winners will cross after the race and the room where they go to refresh themselves before the celebration at the Podium).
The client gave us free hand and I led my team in creating a design that conveys the values of “glory”, “fury”, “victory” and “celebration”. We transformed an empty area with simple white walls into a place that honor the glory of the drivers.
The end result was sensational, in tv-live the design was extraordinary. F1 loved it so much that we were asked to do the same thing again for Baku, Barcelona and all the following GPs 2019. For each GP we used a different design, which took up and highlighted the characteristics of the respective circuit.
Take a look to some of our fantastic and successfull designs!