PORTFOLIO

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At the end of 2019, I started focusing on branding and packaging design. Since then I have been working hard to create unique market-savvy designs that connect with audiences and support business goals. I collaborated with clients from all over the world, small and medium-sized businesses across many different industries, developing brands from A to Z or revamping existing identities. This portfolio offers a brief overview of few of the many projects I completed over the years.

Take a look at my Top Level PORTFOLIO at 99Designs

Follow my work on INSTAGRAM

View more projects from my MAIN PORTFOLIO

+ + + Branding + + + Packaging + + + Print + + + Digital

****Many of the following projects contains stock images sourced from Freepik.com ****AE Animation template by imatco

100 %

Happy Clients

400 +

Completed Projects

150+

Clients

AZALLA

+ + + 2020-2022

Azalla was a brand focused on selling recreational CBD products from tinctures to prerolls and whole buds. Its audience consisted of both men and women aged 21 to 35, with medium to high incomes, who are looking for adventure, fun, and high-quality products.

The problem: Azalla had just entered the market and was dissatisfied with its initial design. It needed a brand image that conveyed its values of energy, fun, and quality, but, above all, to differentiate itself in the rapidly growing CBD market.

The solution: I developed a clean and balanced design to convey the brand’s quality and reliability. The saturated colour and use of icons communicated the characteristics of each flavour while conveying a fresh, energetic vibe.

Product Line + Brochure & Flyer + Website design + Social Media Ads

****This project contains stock images sourced from Freepik.com

COPPER COMPASS

+ + + 2022-2025

+ + + coppercompass.co

Copper Compass is a Maryland distillery that produces handcrafted spirits, combining tradition with influences and ingredients from around the world.
They target primarily high-income black women aged between 20 and 39.

The problem: Copper Compass needed a design that would stand out from the crowd while communicating the brand’s luxury nature and the blend of modernity and heritage of their production.

The solution: I created a minimalist and elegant label to convey the product’s quality and brand transparency, utilising the gears design from the logo as unique decorative elements. The luxurious and modern aesthetic is also achieved through the glossy finish of the entire label, drawing attention on the shelves and distinguishing it from the classic “gold hot foil”.

Product Line Design + 7 Tent cards + 1 Gift Card + 1 Magazine Ad + 2 Billoboard + 1 Menu

****This project contains stock images sourced from Freepik.com

RAWSOME

+ + + 2023-2025

+ + + culturedfoodco.ie

Rawsome is a family of products produced by the Cultured Food Company. Their range is based on artisanal, raw, fermented and gut-friendly foods made with natural ingredients. Their products are aimed at foodies people who pay attention to their health and budget.

The problem: Rawsome needed an impactful design that could stand out on a busy shelf and communicate the artisanal and playful characteristics of the brand, without appearing cluttered or cheap.

The solution: To ensure adaptability across the full range, I designed the label on a black background, varying only the graphics’ colour by flavour. The ingredients are represented through subtle illustrations, while the product benefits and description are illustrated on the sides of the label through a playful typographic mix, becoming a visual element itself.

Product Line Design

****This project contains stock images sourced from Freepik.com

PIRATE'S GOLD

+ + + 2024

+ + + piratesgoldmarinade.com

Pirate’s Gold is a well-known marinade sauce brand with a large distribution. Their target market includes anyone looking for a tasty, rich, and fun sauce.

The problem: their design was outdated; it wasn’t communicating the brand’s energy, nor connecting with today’s audience. It was therefore important to modernise the design while staying recognisable.

The solution: I created a new, playful logo and made it the label’s protagonist, ensuring high readability of the brand name. I translated the pirate theme into a modern-vintage and playful style, but I maintained the original brand colours and bottle shape to ensure recognisability.

Logo Design + Product Line Design

****This project contains stock images sourced from Freepik.com

SKINNY GUM

+ + + 2022

+ + + skinnygum.co

SkinnyGum is a diet supplement gum, made with 100% natural garcinia, that helps boost metabolism and control cravings. This product is targeted mainly to young women looking for natural supplements that can help them stay fit.

The problem: They needed to design the gum packaging and then adapt the design to their other products. It was important that their products could stand out on social media and clearly communicate their benefits.

The solution: I created a clean and modern design that clearly illustrates the product’s benefits. The use of negative space around the playful illustration helps draw attention while communicating fun, freshness, and femininity.

Logo restyling + Product Line Design + Event Display

****This project contains stock images sourced from Freepik.com

GLADIATOR ENERGY

+ + + 2024-2025

+ + + gladiatorenergydrinks.co

Gladiator Energy is a brand focused on clean energy drinks made without sugar, calories and preservatives. Their target comprises mainly males with an active lifestyle who are looking for products that can give them a boost without side effects.

The problem: The energy drink market is highly competitive, and Gladiator Energy needed a design that could instantly communicate the brand essence and its unique selling points.

The solution: I started by giving emphasis to the logo because it clearly describes the «warrior» nature of the brand. To create a tactile experience, I applied a slashed texture created as knockouts on the aluminium of the can. These allow the colour and reflections of the actual can to emerge and make the texture perceptible to the touch, like real scars.

Logo Restyling + Product Line Design

****This project contains stock images sourced from Freepik.com

MORE PROJECTS

Château de La Mar

Product line design
2022

Tasty Tree CBD

Product line design
2025

Saints CBD

Logo & Packaging design
2024

Sally Greens

Logo & Label design
2024

Ls et Cie. Coffee

Product line design
2023

Les Petites Soupieres

Logo & Product line design
2020 – 2022

Puro Cannagars

Product line design
2021 – 2022

Luxurious Tea

Logo & Product line design
2021

Old Spanish Tea

Logo & Product line
2021

Laneva

Product line design
2021

MARPL

Product line design
2020

Horoscope

Logo & Product line design
2019

HAPPY CLIENTS

Francesca ha realizzato le animazioni grafiche per il pubblico trasmesse sui maxischermi dell’Autodromo di Monza durante il weekend del Formula 1 Gran Premio d’Italia. Ci siamo conosciuti qualche giorno prima della gara, con pochissimo tempo a disposizione per terminare il lavoro e alcune complicazioni logistiche da risolvere. Francesca si è subito adoperata per produrre quanto richiesto, impegnandosi anche oltre le sue dirette competenze per soddisfare appieno le nostre esigenze. L’incarico è stato portato a termine puntualmente.

 

**** Davide Casati **** COMMUNICATION COORDINATOR @ FIA F1

“And the Academy Award for Best Graphic Designer Goes too… FRANCESCA BIAGINI with 1990 DESIGN!” – And the audience rises to their feet and gives her a standing ovation!
If you are reading this and wondering if this is the right person to hire for your next design project, consider yourself lucky that you’ve found her. I don’t have enough words to describe the wonderful experience we had working with Francesca. With minimal direction, she takes your ideas and makes them better than what you were thinking of. Basically, she makes your dreams become a reality. She has truly Mastered her craft. A+ and a million thanks Francesca! And so patient through the whole process. Just wow!
Sincerely, Juan Gonzalez – On behalf of Skinny Gum.

 

**** Juan Gonzalez **** Founder & CEO @ The Power of Sales

1990_design is so great! We have worked with them again and again…we are addicted to their wonderful service, professionalism, responsiveness and creativity. They always go above and beyond and never fail to deliver on-time and spot on.

 

**** James Smith **** Managing Director @ Gladiator Energy

A top designer. She is reliable, very creative, which is important for my projects, and delivers excellent designs. In my case, it was a book that sold very well thanks to the designs.

 

**** Christian Fischer **** Ceo & Founder @ Christian Fischer Games

It was wonderful to work with Francesca. She is a great designer – professional, patient and very easy to talk to. I love the result of her work. She suggested the packing according to my briefing and helped me to make my really brief idea more substantial. I deeply recommend to work with her.

 

**** Sabrina Rudnik **** CEO @ Werunia GmbH

We absolutely loved working with 1990_design. Creative, hard working, quick responses and receptive to feedback no matter how tedious.

 

**** Matthew Jenney **** CEO @ Be-One Organics

Extreamly ratified with the outcome. This is the second design we had done together and I plan to continue working with 1990_design’s for the rest of our products. Highly Recommended!

 

**** John Kramer **** CEO @ CannaRefined CBD

Consistently amazing, has 3x our sales with nothing else changed but switching to her designers vs the previous designer. Great to work with 1990_design as always. Her turn around time is simply unmatched with anyone else I’ve worked with. You can’t go wrong picking this designer. I would and have recommended her to my own friends and family.

 

**** Anthony Amico **** CEO @ AZALLA CBD

There is NO OTHER DESIGNER I would work with after the experiences with 1990_design. I can WHOLEHEARTEDLY RECOMMEND HER.

 

**** Leon Williams-Boock **** Head of Sales @ GOLDEN TRILOGIE

Francesca possède 3 qualités importantes qui selon moi lui permettent d’exceller dans son travail de graphiste : La créativité, la résistance au stress et le talent. Ayant travaillé avec elle sur énormément de dossier dans l’urgence, Francesca à toujours pu produire les bons contenus, avec des designs simple et élégants. Je referais appel à elle sans aucune hésitation si j’ai besoin d’un travail graphique de qualité.

 

**** Jonathan Verheyden **** DIGITAL EXPERTS & SENIOR COMMUNICATION MANAGER @ BNP Paribas Fortis

Francesca c’est un personne très professionnel et qui connaît très bien son travail et sourtout elle sais écouter et suivre à chaque étape son clients. Je la conseille vivement à tous les professionnels qui aimeront mettre en évidence la propre image. Provare per credere Merci Francesca.

 

**** Enrico Xillo **** Real Estate Agent @ RE/MAX SELECT

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