MAKE THE SPECTACLE
MORE SPECTACULAR

+ + +

PHOTO OPPORTUNITIES

This was an exciting project that allowed visitors to create lasting memories of the race events.

The initial request came for the Spanish Grand Prix 2018 and focused on creating interactive elements within the Fanzone, allowing visitors to actively engage and feel fully immersed in the event.
Among several proposals, this concept was selected and, following the strong positive response from visitors, we were asked to replicate it across all subsequent Grand Prix for the remainder of the 2018 season and throughout the entire 2019 season.

With Sport-Creative, we developed the concept and design, and I was responsible for ensuring the delivery of the final print-ready materials.
You can see a selection of the project here.

1000-chineseGP2019_Formula1_Photo-Opportunity

1000-chineseGP2019_Formula1_Photo-Opportunity-2

Motor Racing - Formula One World Championship - Chinese Grand Prix - Qualifying Day - Shanghai, China

+ + + F1 1000 GP - CHINA

For the Chinese Grand Prix 2019, Formula 1 celebrated its 1000th Grand Prix.
My team was tasked with creating an engaging experience that would involve fans and make the event truly memorable.

Working under a very tight deadline and with a limited budget, we proposed painting a giant “1000th GP” logo directly on the paddock floor.

As shown in the images, guests positioned themselves above the logo, creating a unique photo opportunity and an unforgettable memory of the event.

F1-MobileFrame-versionA-160x100-2x_franceV-01

pitboard-and-mobile-frame-austrian-gp-2018

+ + + F1 PIT BOARD

This project allowed visitors to create memorable experiences during the event.

The initial request came for the Barcelona Grand Prix 2018 and focused on creating interactive elements within the Fanzone, enabling visitors to freely engage and feel fully immersed in the event.
Among several proposals, this concept was selected and, following the strong positive response from visitors, we were asked to replicate it at subsequent Grand Prix events.