With Sport-Creative and V12Trackside, I worked as a designer and project manager on the F1 Stores for the Formula 1 Grand Prix 2019.
We developed the designs for the F1 Stores located in the Fanzone and around the circuit.
Below is a selection of the work we delivered, covering the entire process from concept and design to final print-ready files.
I was responsible for managing the design process and coordinating communication between the clients (Puma and Formula 1) and the suppliers.
Led the design of the F1 Store together with my team, covering all retail locations in the Fanzone, around the circuit, and off-track areas.
• F1 General Store
• F1 Team Stores (one dedicated store per team)
End-to-end delivery: design, production, and installation.
In charge of managing the F1 Experience Stores, I worked with my team on the design and installation of these retail spaces.
Unlike standard F1 Stores, they were located exclusively in the Fanzone and conceived to offer visitors a unique, immersive experience.
The design recreated the atmosphere of pit lane garages, making the space feel more like being inside the paddock than inside a traditional shop.
