MAKE THE SPECTACLE
MORE SPECTACULAR

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F1 FANIMATIONS & STAGE

Thanks to Pimp My Brand and Sport Creative for the amazing opportunity to work on these videos for Formula 1.

We started by producing infotainment and Social Wall videos to be broadcast outside the circuit, entertaining and informing Grand Prix visitors.
From there, we expanded to on-circuit content, collaborating with sponsoring brands like Heineken, creating Team Radio virtual animations on the fences, decorating the Parc Fermé and Pit Lane, animating the Formula 1 logo, and producing animations for the Safety Car.

Leading a team of just eight people, I oversaw the animation of concepts, design, and information, delivering highly engaging and innovative content, and introducing new creative approaches to the world of Formula 1.

+ + + F1 INFOTAINMENT 2018

With Sport Creative, I led my team in creating animations for Formula 1 infotainment, primarily broadcast in the Fanzone and in front of the stands.

The animations, developed according to F1 guidelines, covered a wide range of content: on-track and off-track information, safety updates, Fan Forum and Fanzone highlights, and promotions for the F1 app.

We handled the entire process, from concept to final animation.

+ + + F1 INFOTAINMENT 2019

With Sport Creative, I led my team in creating animations for Formula 1 infotainment, primarily broadcast in the Fanzone and in front of the stands.

The animations, developed according to F1 guidelines, covered a wide range of content: on-track and off-track information, safety, Fan Forum and Fanzone updates, F1 app promotions, Fan Facts, and driver introductions. In 2019, we also produced animations for the F2, F3, and Porsche support races.
We handled the entire process, from concept to final animation.
Our team in Antwerp also contributed to designing the new stage structure.

https://vimeo.com/358259967

+ + + F1 LOGO ANIMATIONS

This project was carried out in collaboration with the Sport Creative and Sport Signage teams.

We were commissioned to create an LED bridge with video animations to be installed on the circuit for Heineken. The scope of work was significant: we developed and proposed over 50 videos in a very short time, of which 5 were selected to be broadcast live. The project reached a huge audience, with the Grand Prix being watched by approximately 80 million people.
I contributed by producing most of the proposed animations and managing my team in the creation of the virtual animations for the fences on the LED.