MAKE THE SPECTACLE
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PADDOCK

With Sport-Creative, as Project Manager, I had the opportunity to work on several design projects for the Paddock area during most of the 2018 and 2019 Formula 1 Grand Prix events.

I led the development of concepts, the design process, and oversaw their production and installation.

This page contains a selection of the projects. See some of them here.

+ + + F1 PADDOCK'S WALL

Following the Formula 1 Paddock guidelines, I was in charge of creating a last-minute design for the wall at the Paddock entrance.

The wall was 50 meters long and fully branded for the F1 Paddock.

+ + + Formula 1 Emirates Gran Premio De España 2019

+ + + LOTUS CAR

To celebrate the Lotus Car we proposed and then realised a tent for this historic F1 Car. This tent was located in the Paddock.

+ + +   Formula 1 Heineken Chinese Grand Prix 2019

+ + + F1 1000 DECISION SIGNS

To celebrate the 1000th Grand Prix in China, we proposed and created commemorative “decision signs” honoring all historic F1 legends.

The signs were installed in the Paddock, near the F1 1000 GP stand, which we also designed.

+ + +   Formula 1 Heineken Chinese Grand Prix 2019

+ + + F1 1000 CHAMPIONS TENT

To celebrate the 1000GP in China, we proposed and then realised also commemorative “decision signs” for all of the historic F1 legends.
This board was located in the Paddock, in proximity to the F1 1000 Stand, also designed by me and my team.

+ + +   Formula 1 Heineken Chinese Grand Prix 2019

+ + + F1 JODY'S WALL

For the Italian GP 2019, F1 commissioned us to design a tent to celebrate the 40th anniversary of Jody winning the Championship in Monza (1979).

This tent was located in the Paddock. The size of each banner was 6m.

+ + +   Formula 1 Gran Premio Heineken D’Italia 2019

+ + + F1 HEINEKEN BRIDGE ENTRANCE

Heineken is the biggest sponsor of the Italian GP. For the 2019 Italian GP, I was in charge of creating a banner to cover the entrance to the Heineken bridge.

+ + +   Formula 1 Gran Premio Heineken D’Italia 2019

+ + + F1 PADDOCK'S WALL & CARPET

For the 2019 British Grand Prix, we collaborated with Sport-Signage to design and install a Champion’s Wall at the Paddock entrance.

The carpet, produced by Sport-Creative, was inspired by the actual starting grid. After Saturday’s qualifying sessions, we integrated the drivers’ names in their qualifying order.

+ + +   Formula 1 Rolex British Grand Prix 2019

+ + + F1 PADDOCK LOUNGE & TROPHY PLINTHS

For the 2018 United States Grand Prix, we were in charge of customizing the design of the Paddock Lounge.
Together with my team, I created the designs and prepared the production files to be applied to the walls.
We were also responsible for designing the trophy plinths, maintaining the same style as the Paddock Lounge.

+ + +   Formula 1 Pirelli 2018 United States Grand Prix

ALL F1 PROJECTS

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WAYFINDING

F1 Seasons 2018 - 2019

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F1 STORES

F1 Season 2019

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PHOTO OPPORTUNITIES

F1 Seasons 2018 - 2019

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PADDOCK

F1 Seasons 2018 - 2019

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F1 ANIMATION & STAGE

F1 Seasons 2018 - 2019

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F1 COOLDOWN ROOM

F1 Season 2019