In honor of the 1000 GP of China, F1 has commissioned us to redesign the Walkaway and the Cooldown Room (respectively the corridor that the 3 winners will cross after the race and the room where they go to refresh themselves before the celebration at the Podium).The client gave us free hand and I led my team in creating a design that conveys the values of “glory”, “fury”, “victory” and “celebration”. We transformed an empty area with simple white walls into a place that honor the glory of the drivers.
The end result was sensational, in tv-live the design was extraordinary. F1 loved it so much that we were asked to do the same thing again for Baku, Barcelona and all the following GPs 2019. For each GP we used a different design, which took up and highlighted the characteristics of the respective circuit. Thanks to F1, Sport-Signage and Sport-Creative for the great opportunity to work on this awesome project!
Take a look to some of our fantastic and successfull designs!
