{"id":16215,"date":"2026-05-30T10:08:44","date_gmt":"2026-05-30T09:08:44","guid":{"rendered":"https:\/\/1990-design.com\/?page_id=16215"},"modified":"2026-06-03T00:29:56","modified_gmt":"2026-06-02T23:29:56","slug":"king-rilla","status":"publish","type":"page","link":"https:\/\/1990-design.com\/index.php\/portfolio-branding\/king-rilla\/","title":{"rendered":"King Rilla"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; css_animation=&#8221;none&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-fs-jquery&#8221; layer_image=&#8221;14993&#8243; disable_on_mobile_img_parallax=&#8221;disable_on_mobile_img_parallax_value&#8221; css=&#8221;.vc_custom_1776425272514{background: #5e5e5e url(https:\/\/1990-design.com\/wp-content\/uploads\/2025\/12\/1990-design_banner_V5-scaled.webp?id=15585) !important;}&#8221;][vc_column][vc_empty_space][vc_empty_space][vc_empty_space][vc_custom_heading text=&#8221;KING RILLA&#8221; font_container=&#8221;tag:h1|font_size:100|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2Citalic|font_style:900%20black%20normal%3A900%3Anormal&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;.vc_custom_1779714242133{padding-right: 20px !important;padding-left: 10px !important;}&#8221; el_class=&#8221;hero-title&#8221;]<div id=\"uvc-type-wrap-7025\"  data-ultimate-target='#uvc-type-wrap-7025'  data-responsive-json-new='{\"font-size\":\"desktop:30px;mobile:20px;\",\"line-height\":\"\"}'  class=\"uvc-type-wrap  ult-adjust-bottom-margin ult-responsive  uvc-type-align-center  uvc-wrap-13266842936aaff97fb680a\" style=\"text-align:center;\"><span  data-ultimate-target='#uvc-type-wrap-7025 .mycustfancy'  data-responsive-json-new='{\"font-size\":\"desktop:30px;mobile:20px;\",\"line-height\":\"\"}'  class=\"ultimate-typewriter-prefix mycustfancy ult-responsive\" style=\"font-family:&#039;Courier Prime&#039;;font-weight:normal;color:#00C1CF; text-transform: unset;\">+ + +<\/span><span id=\"typed-13266842936aaff97fb680a\" class=\"ultimate-typed-main \" style=\"color:#FFFFFF; font-family:&#039;Courier Prime&#039;;font-weight:normal; text-transform: unset;\"><\/span><script type=\"text\/javascript\">\n\t\t\t\t\t\tjQuery(function($){ \n\t\t\t\t\t\t\t$(document).ready(function(){\n\t\t\t\t\t\t\t\tif( typeof jQuery(\"#typed-13266842936aaff97fb680a\").typed == \"function\"){\n\t\t\t\t\t\t\t\t\t$(\"#typed-13266842936aaff97fb680a\").typed({\n\t\t\t\t\t\t\t\t\t\tstrings: [\"by 1990 Design\"],\n\t\t\t\t\t\t\t\t\t\ttypeSpeed: 35,\n\t\t\t\t\t\t\t\t\t\tbackSpeed: 0,\n\t\t\t\t\t\t\t\t\t\tstartDelay: \"200\",\n\t\t\t\t\t\t\t\t\t\tbackDelay: \"1500\",\n\t\t\t\t\t\t\t\t\t\tloop: true,\n\t\t\t\t\t\t\t\t\t\tloopCount: false,\n\t\t\t\t\t\t\t\t\t\tshowCursor: true,\n\t\t\t\t\t\t\t\t\t\tcursorChar: \"|\",\n\t\t\t\t\t\t\t\t\t\tattr: null\n\t\t\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t});\n\t\t\t\t\t<\/script><\/div><div class=\" ubtn-ctn-center \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-small \" href=\"http:\/\/1990-design.com\/index.php\/contact\/\" ><button type=\"button\" id=\"ubtn-7357\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-small ubtn-no-hover-bg  none  ubtn-center   tooltip-6aaff97fb6a19\"  data-hover=\"#00C1CF\" data-border-color=\"#00C1CF\" data-bg=\"#00C1CF\" data-hover-bg=\"#FFFFFF\" data-border-hover=\"#00C1CF\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-7357'  data-responsive-json-new='{\"font-size\":\"desktop:14px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Courier Prime&#039;;font-weight:normal;border-radius:0px;border-width:1px;border-color:#00C1CF;border-style:solid;background: #00C1CF;color: #FFFFFF;\"><span class=\"ubtn-hover\" style=\"background-color:#FFFFFF\"><\/span><span class=\"ubtn-data ubtn-text \" >CONTACT<\/span><\/button><\/a><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1576410835295{margin-top: 30px !important;}&#8221;][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row insomnia_ellements_style=&#8221;Without Paddings&#8221;][vc_column width=&#8221;2\/4&#8243; css=&#8221;.vc_custom_1762404470345{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;KING RILLA&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2Citalic|font_style:800%20extra-bold%20normal%3A800%3Anormal&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;.vc_custom_1780132335123{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1762561563742{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1779714051001{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;body { font-family: &#8220;Courier New&#8220;, Courier, monospace; }&#8221;]<\/p>\n<p style=\"font-family: 'Courier New', monospace; text-align: right;\"><strong>+ + + 2026<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1762562144937{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1779714095722{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;body { font-family: &#8220;Courier New&#8220;, Courier, monospace; }&#8221;]<\/p>\n<p style=\"font-family: 'Courier New', monospace; text-align: right;\"><strong><a href=\"https:\/\/www.kingrilla.com\/\" target=\"_blank\" rel=\"noopener\">+ + + kingrilla.com<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row insomnia_ellements_style=&#8221;Without Paddings&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1762404470345{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1780132461401{margin-top: 30px !important;margin-bottom: 15px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;body { font-family: &#8220;Courier New&#8220;, Courier, monospace; }&#8221;]<\/p>\n<p style=\"font-family: 'Courier New', monospace;\">King Rilla is a premium men\u2019s grooming brand focused on organic, high-performance products designed for men who want clean ingredients without compromising on style, quality, or personality.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\"><strong>The problem:<\/strong> Simon, the client, already had a packaging direction, but it lacked the strong, refined presence needed to compete in a crowded men\u2019s grooming market. The challenge was to evolve the design without completely changing its identity, creating something masculine, premium, and retail-ready while avoiding the typical \u201chandmade natural soap\u201d aesthetic.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\"><strong>The solution:<\/strong> I redesigned the initial Jungle Tea soap packaging and, following its success, Simon entrusted me with developing the entire product ecosystem, including soap bars, shampoo bars, deodorants and lip balms.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\">The design balances bold typography, strong hierarchy and subtle textures to create a masculine identity that feels premium without becoming cold or overly luxurious. The scent names became the hero element, ensuring strong shelf visibility and instant readability, while colour variations create distinction across the range and build a recognisable product system.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\">To reinforce the organic positioning, I used restrained textures and minimal supporting elements, creating a cleaner and more confident visual language. The result sits between rugged masculinity and premium grooming: approachable, modern, and instantly recognisable across the full product line.<\/p>\n<hr \/>\n<p style=\"font-family: 'Courier New', monospace;\"><strong>Product Line<\/strong><\/p>\n<hr \/>\n<h6 style=\"font-family: 'Courier New', monospace;\"><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1762561563742{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;16213&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column css=&#8221;.vc_custom_1762404470345{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_empty_space][vc_empty_space][vc_separator color=&#8221;custom&#8221; css=&#8221;.vc_custom_1767073675762{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; accent_color=&#8221;#00C1CF&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"font-family: 'Courier New', monospace; text-align: center;\"><strong>&#8220;Great to work with and very responsive.&#8221;<\/strong><\/h2>\n<p style=\"font-family: 'Courier New', monospace; text-align: center;\"><strong><em>Dehnin Brock &#8211; CEO @ Pirate&#8217;s Gold Marinade<\/em><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_separator color=&#8221;custom&#8221; css=&#8221;.vc_custom_1767073675762{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; accent_color=&#8221;#00C1CF&#8221;][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_media_grid element_width=&#8221;3&#8243; 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