{"id":15980,"date":"2026-04-19T14:18:30","date_gmt":"2026-04-19T13:18:30","guid":{"rendered":"https:\/\/1990-design.com\/?page_id=15980"},"modified":"2026-05-27T06:34:33","modified_gmt":"2026-05-27T05:34:33","slug":"rawsome","status":"publish","type":"page","link":"https:\/\/1990-design.com\/index.php\/portfolio-branding\/rawsome\/","title":{"rendered":"Rawsome"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=\u201dstretch_row_content_no_spaces\u201d content_placement=\u201dmiddle\u201d css_animation=\u201dnone\u201d bg_type=\u201dimage\u201d parallax_style=\u201dvcpb-fs-jquery\u201d layer_image=\u201d14993\u2033 disable_on_mobile_img_parallax=\u201ddisable_on_mobile_img_parallax_value\u201d css=\u201d.vc_custom_1776425272514{background: #5e5e5e url(https:\/\/1990-design.com\/wp-content\/uploads\/2025\/12\/1990-design_banner_V5-scaled.webp?id=15585) !important;}\u201d][vc_column][vc_empty_space][vc_empty_space][vc_empty_space][vc_custom_heading text=\u201dRAWSOME\u201d font_container=\u201dtag:h1|font_size:100|text_align:center|color:%23ffffff\u201d google_fonts=\u201dfont_family:Montserrat%3Aregular%2Citalic|font_style:900%20black%20normal%3A900%3Anormal\u201d css_animation=\u201dfadeInDown\u201d css=\u201d.vc_custom_1776491500532{padding-right: 20px !important;padding-left: 10px !important;}\u201d el_class=\u201dhero-title\u201d]<div id=\"uvc-type-wrap-4859\"  data-ultimate-target='#uvc-type-wrap-4859'  data-responsive-json-new='{\"font-size\":\"desktop:30px;mobile:20px;\",\"line-height\":\"\"}'  class=\"uvc-type-wrap  ult-adjust-bottom-margin ult-responsive  uvc-type-align-center  uvc-wrap-3904074526a385ee1213db\" style=\"text-align:center;\"><span  data-ultimate-target='#uvc-type-wrap-4859 .mycustfancy'  data-responsive-json-new='{\"font-size\":\"desktop:30px;mobile:20px;\",\"line-height\":\"\"}'  class=\"ultimate-typewriter-prefix mycustfancy ult-responsive\" style=\"font-family:&#039;Courier Prime&#039;;font-weight:normal;color:#00C1CF; text-transform: unset;\">+ + +<\/span><span id=\"typed-3904074526a385ee1213db\" class=\"ultimate-typed-main \" style=\"color:#FFFFFF; font-family:&#039;Courier Prime&#039;;font-weight:normal; text-transform: unset;\"><\/span><script type=\"text\/javascript\">\n\t\t\t\t\t\tjQuery(function($){ \n\t\t\t\t\t\t\t$(document).ready(function(){\n\t\t\t\t\t\t\t\tif( typeof jQuery(\"#typed-3904074526a385ee1213db\").typed == \"function\"){\n\t\t\t\t\t\t\t\t\t$(\"#typed-3904074526a385ee1213db\").typed({\n\t\t\t\t\t\t\t\t\t\tstrings: [\"by 1990 Design\"],\n\t\t\t\t\t\t\t\t\t\ttypeSpeed: 35,\n\t\t\t\t\t\t\t\t\t\tbackSpeed: 0,\n\t\t\t\t\t\t\t\t\t\tstartDelay: \"200\",\n\t\t\t\t\t\t\t\t\t\tbackDelay: \"1500\",\n\t\t\t\t\t\t\t\t\t\tloop: true,\n\t\t\t\t\t\t\t\t\t\tloopCount: false,\n\t\t\t\t\t\t\t\t\t\tshowCursor: true,\n\t\t\t\t\t\t\t\t\t\tcursorChar: \"|\",\n\t\t\t\t\t\t\t\t\t\tattr: null\n\t\t\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t});\n\t\t\t\t\t<\/script><\/div><div class=\" ubtn-ctn-center \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-small \" href=\"http:\/\/1990-design.com\/index.php\/contact\/\" ><button type=\"button\" id=\"ubtn-4424\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-small ubtn-no-hover-bg  none  ubtn-center   tooltip-6a385ee121629\"  data-hover=\"#00C1CF\" data-border-color=\"#00C1CF\" data-bg=\"#00C1CF\" data-hover-bg=\"#FFFFFF\" data-border-hover=\"#00C1CF\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-4424'  data-responsive-json-new='{\"font-size\":\"desktop:14px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Courier Prime&#039;;font-weight:normal;border-radius:0px;border-width:1px;border-color:#00C1CF;border-style:solid;background: #00C1CF;color: #FFFFFF;\"><span class=\"ubtn-hover\" style=\"background-color:#FFFFFF\"><\/span><span class=\"ubtn-data ubtn-text \" >CONTACT<\/span><\/button><\/a><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row css=\u201d.vc_custom_1576410835295{margin-top: 30px !important;}\u201d][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row insomnia_ellements_style=\u201dWithout Paddings\u201d][vc_column width=\u201d2\/4\u2033 css=\u201d.vc_custom_1762404470345{padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_custom_heading text=\u201dRAWSOME\u201d google_fonts=\u201dfont_family:Montserrat%3Aregular%2Citalic|font_style:800%20extra-bold%20normal%3A800%3Anormal\u201d css_animation=\u201dfadeInDown\u201d css=\u201d.vc_custom_1776433331677{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}\u201d][\/vc_column][vc_column width=\u201d1\/4\u2033 css=\u201d.vc_custom_1762561563742{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_column_text css_animation=\u201dfadeInUp\u201d css=\u201d.vc_custom_1762564605904{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d el_class=\u201dbody { font-family: \u201cCourier New\u201c, Courier, monospace; }\u201d]<\/p>\n<p style=\"font-family: 'Courier New', monospace; text-align: right;\"><strong>+ + + 2023-2025<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/4\u2033 css=\u201d.vc_custom_1762562144937{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_column_text css_animation=\u201dfadeInUp\u201d css=\u201d.vc_custom_1776434245195{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d el_class=\u201dbody { font-family: \u201cCourier New\u201c, Courier, monospace; }\u201d]<\/p>\n<p style=\"font-family: 'Courier New', monospace; text-align: right;\"><strong><a href=\"http:\/\/www.culturedfoodco.ie\" target=\"_blank\" rel=\"noopener\">+ + + culturedfoodco.ie<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row insomnia_ellements_style=\u201dWithout Paddings\u201d][vc_column width=\u201d1\/2\u2033 css=\u201d.vc_custom_1762404470345{padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_column_text css_animation=\u201dfadeInUp\u201d css=\u201d.vc_custom_1779858615224{margin-top: 30px !important;margin-bottom: 15px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d el_class=\u201dbody { font-family: \u201cCourier New\u201c, Courier, monospace; }\u201d]<\/p>\n<p style=\"font-family: 'Courier New', monospace;\">Rawsome is a family of products produced by the Cultured Food Company. Their range is based on artisanal, raw, fermented and gut-friendly foods made with natural ingredients. Their products are aimed at foodies men and women, aged between 30 and 50, who pay attention to their health and budget.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\"><strong>The problem:<\/strong> Rawsome needed an impactful design that would stand out on a busy shelf and communicate the brand\u2019s artisanal and playful qualities, while avoiding a cluttered, cheap look.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\"><strong>The solution: <\/strong>I designed the label on a black background, varying only the main graphic colour by flavour to ensure adaptability across the full range.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\">I then represented the ingredients with subtle illustrations that add movement and naturalness to the composition.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\">The product benefits and description are illustrated on the sides of the label through a playful typographic mix, which becomes a visual element itself.<\/p>\n<hr \/>\n<p style=\"font-family: 'Courier New', monospace;\"><strong>Product Line<\/strong> <strong>Design<\/strong><\/p>\n<hr \/>\n<h6 style=\"font-family: 'Courier New', monospace;\"><strong><em>****This project contains stock images sourced from <a href=\"http:\/\/www.freepik.com\" target=\"_blank\" rel=\"noopener\">Freepik.com<\/a><\/em><\/strong><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/2\u2033 css=\u201d.vc_custom_1762561563742{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_single_image image=\u201d16148\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d onclick=\u201dlink_image\u201d css_animation=\u201dfadeInUp\u201d css=\u201d\u201d][\/vc_column][\/vc_row][vc_row][vc_column css=\u201d.vc_custom_1762404470345{padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_empty_space][vc_empty_space][vc_separator color=\u201dcustom\u201d css=\u201d.vc_custom_1767073675762{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d accent_color=\u201d#00C1CF\u201d][vc_empty_space][vc_column_text css=\u201d\u201d]<\/p>\n<h2 style=\"font-family: 'Courier New', monospace; text-align: center;\"><strong>\u201cTop class work! It has been a pleasure working with this designer. Communication was always quick and clear, and I enjoyed working together. Delighted with the final design.\u201d<\/strong><\/h2>\n<p style=\"font-family: 'Courier New', monospace; text-align: center;\"><strong><em>Hayley Milthorpe \u2013 CEO @ The Cultured Food Company<\/em><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_separator color=\u201dcustom\u201d css=\u201d.vc_custom_1767073675762{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d accent_color=\u201d#00C1CF\u201d][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_media_grid element_width=\u201d3\u2033 gap=\u201d0\u2033 css=\u201d\u201d initial_loading_animation=\u201dfadeInUp\u201d grid_id=\u201dvc_gid:1779858316976-c1f833b8-a72a-6\u2033 include=\u201d15221,15219,15218,15217,15216,15215\u2033][vc_media_grid element_width=\u201d3\u2033 gap=\u201d0\u2033 css=\u201d\u201d 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