{"id":15976,"date":"2026-04-19T14:15:19","date_gmt":"2026-04-19T13:15:19","guid":{"rendered":"https:\/\/1990-design.com\/?page_id=15976"},"modified":"2026-06-01T04:54:38","modified_gmt":"2026-06-01T03:54:38","slug":"copper-compass","status":"publish","type":"page","link":"https:\/\/1990-design.com\/index.php\/portfolio-branding\/copper-compass\/","title":{"rendered":"Copper Compass"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=\u201dstretch_row_content_no_spaces\u201d content_placement=\u201dmiddle\u201d css_animation=\u201dnone\u201d bg_type=\u201dimage\u201d parallax_style=\u201dvcpb-fs-jquery\u201d layer_image=\u201d14993\u2033 disable_on_mobile_img_parallax=\u201ddisable_on_mobile_img_parallax_value\u201d css=\u201d.vc_custom_1776425272514{background: #5e5e5e url(https:\/\/1990-design.com\/wp-content\/uploads\/2025\/12\/1990-design_banner_V5-scaled.webp?id=15585) !important;}\u201d][vc_column][vc_empty_space][vc_empty_space][vc_empty_space][vc_custom_heading text=\u201dCOPPER COMPASS\u201d font_container=\u201dtag:h1|font_size:100|text_align:center|color:%23ffffff\u201d google_fonts=\u201dfont_family:Montserrat%3Aregular%2Citalic|font_style:900%20black%20normal%3A900%3Anormal\u201d css_animation=\u201dfadeInDown\u201d css=\u201d.vc_custom_1776491586438{padding-right: 20px !important;padding-left: 10px !important;}\u201d el_class=\u201dhero-title\u201d]<div id=\"uvc-type-wrap-2726\"  data-ultimate-target='#uvc-type-wrap-2726'  data-responsive-json-new='{\"font-size\":\"desktop:30px;mobile:20px;\",\"line-height\":\"\"}'  class=\"uvc-type-wrap  ult-adjust-bottom-margin ult-responsive  uvc-type-align-center  uvc-wrap-31695225976a385fbd520ac\" style=\"text-align:center;\"><span  data-ultimate-target='#uvc-type-wrap-2726 .mycustfancy'  data-responsive-json-new='{\"font-size\":\"desktop:30px;mobile:20px;\",\"line-height\":\"\"}'  class=\"ultimate-typewriter-prefix mycustfancy ult-responsive\" style=\"font-family:&#039;Courier Prime&#039;;font-weight:normal;color:#00C1CF; 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}\u201d]<\/p>\n<p style=\"font-family: 'Courier New', monospace; text-align: right;\"><strong>+ + + 2022-2025<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/4\u2033 css=\u201d.vc_custom_1762562144937{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_column_text css_animation=\u201dfadeInUp\u201d css=\u201d.vc_custom_1762564851586{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d el_class=\u201dbody { font-family: \u201cCourier New\u201c, Courier, monospace; }\u201d]<\/p>\n<p style=\"font-family: 'Courier New', monospace; text-align: right;\"><strong><a href=\"http:\/\/www.coppercompass.co\" target=\"_blank\" rel=\"noopener\">+ + + coppercompass.co<\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row insomnia_ellements_style=\u201dWithout Paddings\u201d][vc_column width=\u201d1\/2\u2033 css=\u201d.vc_custom_1762404470345{padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_column_text css_animation=\u201dfadeInUp\u201d css=\u201d.vc_custom_1780286076240{margin-top: 30px !important;margin-bottom: 15px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d el_class=\u201dbody { font-family: \u201cCourier New\u201c, Courier, monospace; }\u201d]<\/p>\n<p style=\"font-family: 'Courier New', monospace;\">Copper Compass is a Maryland distillery producing handcrafted spirits that combine traditional distillation techniques with ingredients, influences and inspiration gathered from around the world. Their mission is to create memorable experiences through unique spirits, blending heritage, craftsmanship and exploration in every bottle. Their primary target audience is high-income Black women aged 20\u201339 who appreciate premium products, quality ingredients and distinctive brand stories.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\"><strong>The problem:<\/strong> Copper Compass needed a design that would stand out on crowded shelves while communicating the brand\u2019s premium positioning and adventurous spirit. The packaging had to appeal to a modern audience looking for high-quality craft spirits, while also reflecting the brand\u2019s unique combination of tradition, global influences and personal discovery, embodied by the tagline <em>\u201cYour Spirit, Your Journey.\u201d<\/em><\/p>\n<p style=\"font-family: 'Courier New', monospace;\"><strong>The solution: <\/strong>I created a minimalist and elegant label designed to inspire confidence in both the product quality and the brand itself, using the gear motif from the logo as a distinctive decorative element throughout the range.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\">The premium and contemporary aesthetic is reinforced by a metallic finish applied across the entire label, helping the bottles attract attention and differentiate themselves from the more common use of gold foil. Hot foil stamping and embossing were reserved exclusively for the special editions, <em>Gold Rum<\/em> and <em>Whiskey<\/em>, giving them an extra layer of exclusivity.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\">The project initially started with the design of the <em>Platinum Rum<\/em> label. Following its success, April, the client, asked me to develop the complete product line, including four core spirit labels, three special editions, four mini-bottle labels, a distillery menu, magazine advertisements, a trifold brochure, vouchers, and billboard campaigns.<\/p>\n<hr \/>\n<p style=\"font-family: 'Courier New', monospace;\"><strong>Product Line Design + 7 Tent cards + 1 Gift Card + 1 Magazine Ad + 2 Billoboard + 1 Menu<\/strong><\/p>\n<hr \/>\n<h6 style=\"font-family: 'Courier New', monospace;\"><strong><em>****This project contains stock images sourced from <a href=\"http:\/\/www.freepik.com\" target=\"_blank\" rel=\"noopener\">Freepik.com<\/a><\/em><\/strong><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/2\u2033 css=\u201d.vc_custom_1762561563742{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_single_image image=\u201d16046\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d onclick=\u201dlink_image\u201d css_animation=\u201dfadeInUp\u201d css=\u201d\u201d][\/vc_column][\/vc_row][vc_row][vc_column css=\u201d.vc_custom_1762404470345{padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_empty_space][vc_empty_space][vc_separator color=\u201dcustom\u201d css=\u201d.vc_custom_1767073675762{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d accent_color=\u201d#00C1CF\u201d][vc_empty_space][vc_column_text css=\u201d\u201d]<\/p>\n<h2 style=\"font-family: 'Courier New', monospace; text-align: center;\"><strong>\u201cLove this design. She always knows exactly what I\u2019m looking for.\u201d<\/strong><\/h2>\n<p style=\"font-family: 'Courier New', monospace; text-align: center;\"><strong><em>April Toyer \u2013 CEO & Co-Founder @ Copper Compass<\/em><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_separator color=\u201dcustom\u201d css=\u201d.vc_custom_1767073675762{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d accent_color=\u201d#00C1CF\u201d][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_media_grid element_width=\u201d3\u2033 gap=\u201d0\u2033 css=\u201d\u201d initial_loading_animation=\u201dfadeInUp\u201d grid_id=\u201dvc_gid:1780285654848-543daec9-0cc7-9\u2033 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class=\"submit-wrap\">\n\t\t<p><span><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=\u201dstretch_row_content_no_spaces\u201d content_placement=\u201dmiddle\u201d css_animation=\u201dnone\u201d bg_type=\u201dimage\u201d parallax_style=\u201dvcpb-fs-jquery\u201d layer_image=\u201d14993\u2033 disable_on_mobile_img_parallax=\u201ddisable_on_mobile_img_parallax_value\u201d css=\u201d.vc_custom_1776425272514{background: #5e5e5e url(https:\/\/1990-design.com\/wp-content\/uploads\/2025\/12\/1990-design_banner_V5-scaled.webp?id=15585) !important;}\u201d][vc_column][vc_empty_space][vc_empty_space][vc_empty_space][vc_custom_heading text=\u201dCOPPER COMPASS\u201d 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