{"id":15972,"date":"2026-04-19T14:14:31","date_gmt":"2026-04-19T13:14:31","guid":{"rendered":"https:\/\/1990-design.com\/?page_id=15972"},"modified":"2026-05-26T14:04:40","modified_gmt":"2026-05-26T13:04:40","slug":"azalla-cbd","status":"publish","type":"page","link":"https:\/\/1990-design.com\/index.php\/portfolio-branding\/azalla-cbd\/","title":{"rendered":"Azalla"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=\u201dstretch_row_content_no_spaces\u201d content_placement=\u201dmiddle\u201d css_animation=\u201dnone\u201d bg_type=\u201dimage\u201d parallax_style=\u201dvcpb-fs-jquery\u201d layer_image=\u201d14993\u2033 disable_on_mobile_img_parallax=\u201ddisable_on_mobile_img_parallax_value\u201d css=\u201d.vc_custom_1776425272514{background: #5e5e5e url(https:\/\/1990-design.com\/wp-content\/uploads\/2025\/12\/1990-design_banner_V5-scaled.webp?id=15585) !important;}\u201d][vc_column][vc_empty_space][vc_empty_space][vc_empty_space][vc_custom_heading text=\u201dAZALLA\u201d font_container=\u201dtag:h1|font_size:100|text_align:center|color:%23ffffff\u201d google_fonts=\u201dfont_family:Montserrat%3Aregular%2Citalic|font_style:900%20black%20normal%3A900%3Anormal\u201d css_animation=\u201dfadeInDown\u201d css=\u201d.vc_custom_1776088908403{padding-right: 20px !important;padding-left: 10px !important;}\u201d el_class=\u201dhero-title\u201d]<div id=\"uvc-type-wrap-3202\"  data-ultimate-target='#uvc-type-wrap-3202'  data-responsive-json-new='{\"font-size\":\"desktop:30px;mobile:20px;\",\"line-height\":\"\"}'  class=\"uvc-type-wrap  ult-adjust-bottom-margin ult-responsive  uvc-type-align-center  uvc-wrap-36975219436a385dda5f531\" style=\"text-align:center;\"><span  data-ultimate-target='#uvc-type-wrap-3202 .mycustfancy'  data-responsive-json-new='{\"font-size\":\"desktop:30px;mobile:20px;\",\"line-height\":\"\"}'  class=\"ultimate-typewriter-prefix mycustfancy ult-responsive\" style=\"font-family:&#039;Courier Prime&#039;;font-weight:normal;color:#00C1CF; text-transform: unset;\">+ + +<\/span><span id=\"typed-36975219436a385dda5f531\" class=\"ultimate-typed-main \" style=\"color:#FFFFFF; font-family:&#039;Courier Prime&#039;;font-weight:normal; text-transform: unset;\"><\/span><script type=\"text\/javascript\">\n\t\t\t\t\t\tjQuery(function($){ \n\t\t\t\t\t\t\t$(document).ready(function(){\n\t\t\t\t\t\t\t\tif( typeof jQuery(\"#typed-36975219436a385dda5f531\").typed == \"function\"){\n\t\t\t\t\t\t\t\t\t$(\"#typed-36975219436a385dda5f531\").typed({\n\t\t\t\t\t\t\t\t\t\tstrings: [\"by 1990 Design\"],\n\t\t\t\t\t\t\t\t\t\ttypeSpeed: 35,\n\t\t\t\t\t\t\t\t\t\tbackSpeed: 0,\n\t\t\t\t\t\t\t\t\t\tstartDelay: \"200\",\n\t\t\t\t\t\t\t\t\t\tbackDelay: \"1500\",\n\t\t\t\t\t\t\t\t\t\tloop: true,\n\t\t\t\t\t\t\t\t\t\tloopCount: false,\n\t\t\t\t\t\t\t\t\t\tshowCursor: true,\n\t\t\t\t\t\t\t\t\t\tcursorChar: \"|\",\n\t\t\t\t\t\t\t\t\t\tattr: null\n\t\t\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t});\n\t\t\t\t\t<\/script><\/div><div class=\" ubtn-ctn-center \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-small \" href=\"http:\/\/1990-design.com\/index.php\/contact\/\" ><button type=\"button\" id=\"ubtn-1696\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-small ubtn-no-hover-bg  none  ubtn-center   tooltip-6a385dda5f74e\"  data-hover=\"#00C1CF\" data-border-color=\"#00C1CF\" data-bg=\"#00C1CF\" data-hover-bg=\"#FFFFFF\" data-border-hover=\"#00C1CF\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-1696'  data-responsive-json-new='{\"font-size\":\"desktop:14px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Courier Prime&#039;;font-weight:normal;border-radius:0px;border-width:1px;border-color:#00C1CF;border-style:solid;background: #00C1CF;color: #FFFFFF;\"><span class=\"ubtn-hover\" style=\"background-color:#FFFFFF\"><\/span><span class=\"ubtn-data ubtn-text \" >CONTACT<\/span><\/button><\/a><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row css=\u201d.vc_custom_1576410835295{margin-top: 30px !important;}\u201d][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row insomnia_ellements_style=\u201dWithout Paddings\u201d][vc_column width=\u201d2\/4\u2033 css=\u201d.vc_custom_1762404470345{padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_custom_heading text=\u201dAZALLA\u201d google_fonts=\u201dfont_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal\u201d css_animation=\u201dfadeInDown\u201d css=\u201d.vc_custom_1762565272584{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}\u201d][\/vc_column][vc_column width=\u201d1\/4\u2033 css=\u201d.vc_custom_1762561563742{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_empty_space height=\u201d0px\u201d][\/vc_column][vc_column width=\u201d1\/4\u2033 css=\u201d.vc_custom_1762562144937{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_column_text css_animation=\u201dfadeInUp\u201d css=\u201d.vc_custom_1762565471343{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d el_class=\u201dbody { font-family: \u201cCourier New\u201c, Courier, monospace; }\u201d]<\/p>\n<p style=\"font-family: 'Courier New', monospace; text-align: right;\"><strong>+ + + 2020-2022<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row insomnia_ellements_style=\u201dWithout Paddings\u201d][vc_column width=\u201d1\/2\u2033 css=\u201d.vc_custom_1762404470345{padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_column_text css_animation=\u201dfadeInUp\u201d css=\u201d.vc_custom_1779797672165{margin-top: 30px !important;margin-bottom: 15px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d el_class=\u201dbody { font-family: \u201cCourier New\u201c, Courier, monospace; }\u201d]<\/p>\n<p style=\"font-family: 'Courier New', monospace;\">Azalla was a brand from Florida, focused on selling recreational CBD products, from tinctures to pre-rolls and whole buds. The name \u201cAzalla\u201d refers to an ancient term used to describe the connection between hemp and wellness, reflecting the brand\u2019s roots and philosophy. Its target audience consists of both men and women, aged between 21 and 35, with medium to high incomes, looking for adventure, fun, and quality products.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\"><strong>The problem:<\/strong> Azalla had just entered the market and was dissatisfied with its initial design. It needed a brand image that could convey its values of energy, fun, and quality, but above all, it needed to differentiate itself in the rapidly growing CBD market.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\"><strong>The solution:<\/strong>I developed a clean and balanced visual system to convey the brand\u2019s quality and reliability.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\">The saturated colour and use of icons served to communicate the characteristics of each flavour, while also conveying fresh and energic vibes.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\">Given the strong meaning behind the name, I chose to use the logo as the only decorative element, repeating its icon to create a rhythmic, patterned band that runs along the edges of the packaging.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\">After working on the packaging line, Azalla commissioned me to design its website, brochure, strain cards, sell sheet, and various hero images for both the website and social media.<\/p>\n<p style=\"font-family: 'Courier New', monospace;\">Although this business is no longer active, I decided to include it in this portfolio because Anthony (Azalla\u2019s owner) was my very first client in the packaging design field, and our collaboration was instrumental in instilling my passion for the industry.<\/p>\n<hr \/>\n<p style=\"font-family: 'Courier New', monospace;\"><strong>Product Line + Brochure & Flyer + Website design + Social Media Ads<\/strong><\/p>\n<hr \/>\n<h6 style=\"font-family: 'Courier New', monospace;\"><strong><em>****This project contains stock photos sourced from <a href=\"http:\/\/www.freepik.com\" target=\"_blank\" rel=\"noopener\">Freepik.com<\/a><\/em><\/strong><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u201d1\/2\u2033 css=\u201d.vc_custom_1762561563742{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_single_image image=\u201d15248\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d onclick=\u201dlink_image\u201d css_animation=\u201dfadeInUp\u201d css=\u201d\u201d][\/vc_column][\/vc_row][vc_row][vc_column css=\u201d.vc_custom_1762404470345{padding-top: 0px !important;padding-bottom: 0px !important;}\u201d][vc_empty_space][vc_empty_space][vc_separator color=\u201dcustom\u201d css=\u201d.vc_custom_1767073675762{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d accent_color=\u201d#00C1CF\u201d][vc_empty_space][vc_column_text css=\u201d\u201d]<\/p>\n<h2 style=\"font-family: 'Courier New', monospace; text-align: center;\"><strong>\u201cConsistently amazing, has 3x our sales with nothing else changed but switching to her designers vs the previous designer. Great to work with 1990_design as always. Her turnaround time is simply unmatched with anyone else I\u2019ve worked with. You can\u2019t go wrong picking this designer. I would and have recommended her to my own friends and family.\u201d<\/strong><\/h2>\n<p style=\"font-family: 'Courier New', monospace; text-align: center;\"><strong><em>Anthony Amico \u2013 CEO @ Azalla CBD<\/em><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_separator color=\u201dcustom\u201d css=\u201d.vc_custom_1767073675762{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u201d accent_color=\u201d#00C1CF\u201d][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_media_grid element_width=\u201d3\u2033 gap=\u201d0\u2033 css=\u201d\u201d initial_loading_animation=\u201dfadeInUp\u201d grid_id=\u201dvc_gid:1779797613927-e1de7ace-a7ff-7\u2033 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